Let’s Design Together at the 2026 LeadingAge Annual Meeting

Does your life plan community have small studio apartments that it’s struggling to fill because they can’t be expanded or combined with larger units? This session may offer some solutions. A chief marketing officer, an interior designer, and a senior living advisor will share how they successfully marketed and quickly filled five studio apartments that had been sitting empty or used for storage. Learn how they tapped into current trends, while providing functionality through an interiors face lift and using size-appropriate furnishings. You’ll see before-and-after photos showing how the community redesigned and marketed the studio apartments as part of its successful “Tiny Home, Massive Lifestyle” campaign.

What does it take to successfully acquire, reposition, and transform a senior living community in today’s competitive market? This session will explore how a multi-site organization repositioned a fifth campus to meet residents' evolving needs, promote holistic well-being, and ensure long-term sustainability. Presenters will share how they identified the acquisition opportunity, partnered with a financial services firm to craft the winning bid, and developed a phased master plan that balances innovation, resident appeal, and operational sustainability. They’ll explain why the organization declined to acquire the new campus’s skilled nursing component and how it intentionally designed other parts of the campus to support physical, social, and intellectual wellness.