There has never been greater innovation and ingenuity in the senior living industry than there is today, with new potential to expand services and further enhance the lives of older adults. SFCS invites you to attend the 41st annual By Design conference, where we will provide ideas to advance your mission of service, guide you to innovation, and consider many possibilities to fulfill your current needs, as well as effectively plan for the generations to come. This conference has been planned for C-suite executives, Executive Directors, and National Directors.


Explore emerging trends, overcome operational challenges, and discover strategies for building thriving life plan communities.

Gain actionable insights from thought leaders who understand the unique challenges of senior living.

Network with architects, engineers, interior designers, developers, financial consultants, marketing experts, and senior living executives who are driving innovation in the field.