
There has never been greater innovation and ingenuity in the senior living industry than there is today, with new potential to expand services and further enhance the lives of older adults. SFCS invites you to attend the 41st annual By Design conference, where we will provide ideas to advance your mission of service, guide you to innovation, and consider many possibilities to fulfill your current needs, as well as effectively plan for the generations to come. This conference has been planned for C-suite executives, Executive Directors, and National Directors.

...It Is Supporting Wellness
Back by popular demand! Join the SFCS Team and fellow conference attendees for a 5K or 1 Mile Run/ Walk around Downtown Roanoke. We can't wait to see you there!
Please note for the safety of our attendees and staff, this is a Weather Permitting event. If it is snowing, sleeting or raining, we will have to cancel. Thank you for your understanding.
"... At the one-mile mark we came back by the hotel and I dropped out and he (SFCS Staff, Curtis Jennings) continued on, catching up to the others I'm sure. I went home with the courage and drive to make a change in my life. Within days I joined my local gym and started the journey back to health and wellness."
- Anonymous Attendee

...And It Is Connecting and Having Fun
Each day offers ample opportunities to get to know conference attendees. In addition to breakfast and lunch, attendees get to enjoy breaktime refreshments and mingling. Attendees have the option of attending a curated activities throughout the conference. Past activities have included: